FMI Study: PCI Market Research Summary-2022-07-14 14.02 FMI Study_ PCI Market Research Summary Webinar edited

2022-07-14 14.02 FMI Study_ PCI Market Research Summary Webinar edited

Video Transcription

Video Summary

The webinar presented findings from a study conducted by PCI Marketing Council on the FMI study, which focused on the market research of precast concrete and other competing materials. The study aimed to understand the preferences and drivers of various stakeholders in the industry and identify challenges and perceptions. The key decision makers were found to be architects, owners, and engineers, with architects being the most influential in material selection for enclosures. Aesthetics was identified as the top driver for all stakeholders. Design flexibility and adaptive reuse were important considerations, and historical performance and delivered quality were positively associated with precast concrete. However, concerns were raised regarding design flexibility and install cost for precast. The study also examined perceived value, with precast concrete being perceived as providing more value than cost. Differences were found between different stakeholder groups, highlighting the need for targeted messaging and communication strategies. The full report of the study, along with summary and executive summaries, can be accessed through the PCI website. Unfortunately, there was no time for questions during the webinar.

Keywords

webinar

precast concrete

stakeholders

aesthetics

design flexibility

install cost

perceived value

communication strategies

report