FMI Study: PCI Market Research Summary-FMI Study Webinar Presentation Handout

FMI Study Webinar Presentation Handout

Pdf Summary

The presentation is a summary of a market research study conducted by FMI on behalf of PCI to understand market trends, value drivers, and perceptions of stakeholders regarding the use of precast concrete. The study aimed to answer several key questions, such as the influence of various stakeholders on material selection, the attributes associated with precast and competing materials, and the current perception of value. <br /><br />The study collected data from different market segments, including commercial, institutional, manufacturing, and multi-family, and evaluated the perspectives of stakeholders such as architects, engineers, contractors, owners, developers, and building envelope consultants. <br /><br />The findings of the study revealed that aesthetics is the most important decision driver for all stakeholders. Historical performance and delivered quality were positively associated with precast concrete, while design flexibility and adaptive reuse were viewed less favorably. Owners and developers expressed concerns about sustainability, while contractors focused on cost and volatility. <br /><br />In terms of perceived value, precast concrete scored lower than structural steel but higher than other competing systems. The study also highlighted the potential for conversion to precast concrete, with the highest change observed in the manufacturing and parking sectors. <br /><br />Overall, the study suggested that there is room for improvement in aligning the value proposition of precast concrete with stakeholders' preferences and addressing concerns such as design flexibility, delivery time, and site impact. The full report, summary report, and executive summary are available for further reference.

Keywords

market research

FMI

PCI

precast concrete

market trends

value drivers

stakeholders

material selection

attributes

perceptions