Join this PCI Member only webinar to learn more about Market Research and its use to help companies better understand their customers, how to reach them, what to say, and where to say it. It can make the difference between investing $100,000 to make millions or spending millions only to go out of business. This presentation will provide an overview of how to use the PCI Market Survey results and market research to help guide your company.

Presenter: Brian Miller, PE, MBA, LEED AP Global Marketing Director, Chryso GCP Applied Technologies